Awards Case Studies

An inside look at the decision making and strategies behind the advertising and marketing campaigns entered into The Drum Awards . A host of case studies from brands entering into The Drum's industry leading awards shows.

The WhatsIn Store provided an experiential, emotive way to highlight the lived experience of blind and partially sighted people

05 Dec 2022

3 min read

The story behind the RNIB's push to get supermarkets to think differently about packaging
bucks sneakers

05 Dec 2022

3 min read

The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win
Mondi

05 Dec 2022

3 min read

How paper brand Mondi ripped up the rules by investing in a downturn
The campaign highlighted the opportunities for advertisers to reach Spotify's vast and engaged audience

05 Dec 2022

3 min read

Spotify’s All Ears On You campaign delivered 185,000 new users on its Advertising platfo...
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Experience Case Studies

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Raising the Bar

07 Dec 2022

4 min read

How Verve and Diageo transformed 88 bars suffering post-Covid
Pot Noodle

06 Dec 2022

3 min read

How Pot Noodle's Twitch stream helped 150 young people land a job
King event

06 Dec 2022

3 min read

How King made the world playful with its in-house experience
Speed Demons

06 Dec 2022

4 min read

How Virgin Media broke a Guinness World Record with its Speed Demons team
Lego

06 Dec 2022

3 min read

How Lego and a west Harlem-based NGO created meaningful change in the community
Spotify

06 Dec 2022

4 min read

How Spotify’s Greasy Tunes cafe served a hungry Gen Z audience
beach

06 Dec 2022

2 min read

Amplify illustrates how ‘It’s different here’ at Pinterest
Gucci Circolo

06 Dec 2022

3 min read

How Gucci reshaped the future of fashion experiences with their Gucci Circolo

PR Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read

Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read

Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Bumble's 'Cyberflashing' campaign

08 Dec 2022

4 min read

Bumble's cyberflashing campaign helped ensure it was included in the Online Safety Bill
#LetHerGrow Dove campaign

08 Dec 2022

3 min read

Why Dove campaigned to end forced haircuts in Thailand
ASICS 'Mind Race' campaign by Golin

08 Dec 2022

3 min read

How Asics proved the link between physical and mental health
Trygg-Hansa 'Marked for Life' campaign

08 Dec 2022

3 min read

85% of Swedish parents know more about CPR after insurance brand Trygg-Hansa's campaign
Dreamies 'Life Partner' campaign

08 Dec 2022

3 min read

Inside Dreamies partnership with the LGBT Foundation
Virgin Voyages Scarlet Lady

08 Dec 2022

3 min read

How Virgin Voyages relaunched the Scarlet Lady cruise liner post pandemic

Content Case Studies

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porsche_twitch_2022

09 Dec 2022

4 min read

When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle
OcadoLife Magazine

09 Dec 2022

3 min read

Inside the launch of Ocado's first magazine
Space x

09 Dec 2022

2 min read

How WestJet reached a third of Canadians by launching a fake space program
BMW advertisement in British Vogue

09 Dec 2022

4 min read

BMW goes that extra mile to engage an untapped audience
canesten 2022

09 Dec 2022

4 min read

Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Moxy image

09 Dec 2022

3 min read

How Marriott and Qumin challenged China’s Gen Z to expand their horizons
Twitch - drinking driving campaign

09 Dec 2022

3 min read

How StreetSmarts mirrored the effects of drink driving in a Minecraft livestream
Swoop Airlines beach ad

09 Dec 2022

3 min read

How Canadian airline Swoop used the beach to make a name for itself

Out of Home Case Studies

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Perfect Planet billboard

06 Dec 2022

3 min read

From burning billboards to stunning projections, how OOH drove BBC fame
BelAir

06 Dec 2022

2 min read

How Clear Channel freshened up the prince of Bel-Air with an airport mural
H&M

06 Dec 2022

3 min read

How H&M turned a billboard into handbags in sustainability pledge
Big Issue

06 Dec 2022

2 min read

How beacons kept Big Issue vendors visible
Tesco1

06 Dec 2022

2 min read

How Tesco synced reactive billboards with Ramadan fasting
Specsavers Should've Gone to Specsavers OOH Activation

06 Dec 2022

4 min read

How Specsavers brought back ‘Should’ve gone to’ with a bang
Tylenol

06 Dec 2022

3 min read

Pain relief brand Tylenol builds awareness through programmatic DOOH
Giant Müller Corner yogurt pot OOH activation

06 Dec 2022

4 min read

How VCCP and Müller got the nation hungry for Corners

Digital Advertising Case Studies

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fenty

09 Dec 2022

3 min read

Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Moxy image

09 Dec 2022

3 min read

How Marriott and Qumin challenged China’s Gen Z to expand their horizons
united by play

07 Dec 2022

3 min read

Here's how ViewSonic united players to tackle negative gamer stereotypes
location data graphics

06 Dec 2022

4 min read

How Parex used geolocation and device data to drive DOOH performance
Westgold butter ads

06 Dec 2022

4 min read

How Westgold Milk Products buttered up the Japanese market the Kiwi way
location data

06 Dec 2022

5 min read

How KiwiBank curbed application rejections with an innovative location data solution
Crocs China ad

06 Dec 2022

5 min read

How Crocs China encouraged fans to ‘be their own king’ with an innovative gaming campa...
Mirror band

06 Dec 2022

5 min read

How CSL drove 5G adoption with immersive AR experiences featuring boy band Mirror

B2B Case Studies

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Blank Canvas

08 Dec 2022

3 min read

When LinkedIn and Fight or Flight gave young prison leavers a fresh start
The campaign centred around striking origami imagery representing the company's core products and services

05 Dec 2022

3 min read

How Addleshaw Goddard used imagination to stand out from the crowd
The takeover of the Expo for a UK National Day was part of the overall campaign

05 Dec 2022

3 min read

How Bray Leino highlighted British interests at Expo 2020 Dubai
pride month banner

05 Dec 2022

2 min read

How JTI uplifted its LGBTQI+ workers with ‘#ThriveWithPride’
The Green Room podcast is designed to showcase the personalities behind the team's expertise

05 Dec 2022

3 min read

How Deloitte brought insights to life through podcasting
Graphic from an aerospace campaign

05 Dec 2022

3 min read

How Gravity Global got Embraer's new eco-friendly aircraft flying
bucks sneakers

05 Dec 2022

3 min read

The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win
Moloco

05 Dec 2022

2 min read

How award-winnning Moloco used machine learning to unlock first-party marketer data

Social Media Case Studies

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porsche_twitch_2022

09 Dec 2022

4 min read

When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle
dt_virgin_2022

08 Dec 2022

4 min read

How Virgin and FCB Inferno changed dyslexic systemic barriers
Doja

07 Dec 2022

3 min read

Why JBL worked with Doja Cat to reach Gen Z
Coca-Cola

07 Dec 2022

3 min read

How Coca-Cola brought 'Real Magic' to a real issue
Crocs

07 Dec 2022

3 min read

Hey Honey doubled the online Crocs community in one month: here’s how they did it
Pizza

07 Dec 2022

2 min read

Why Apache Pizza invested some of its dough into Snapchat
adidas

07 Dec 2022

3 min read

How Adidas used Twitter to hype-up football boots
Klondike's Bar-cade

07 Dec 2022

3 min read

How U-Studio, Oliver and Klondike got generation X to care again

Social Purpose Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read

Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
canesten 2022

09 Dec 2022

4 min read

Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Ukraine

08 Dec 2022

3 min read

The digital campaign saving Ukraine’s cultural heritage
Goop

08 Dec 2022

3 min read

How Goop’s tongue-in-cheek luxury diaper helped raise vital funds for struggling parents
Tommy's

08 Dec 2022

3 min read

How one couple turned their personal pregnancy loss into a campaign for change
Alzheimer's Society

08 Dec 2022

4 min read

How the Alzheimer’s Society helped to reframe diagnosis to shift public attitudes
GAF

08 Dec 2022

4 min read

How GAF is helping people beat the heat by cooling the streets
Aflac

08 Dec 2022

4 min read

Aflac closes the health insurance gap for millions of Americans

Agency Business Case Studies

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Porter Novelli's work to 'close the say-do gap'

06 Dec 2022

4 min read

How Porter Novelli closed the gaps to transform its bottom line
Forster

05 Dec 2022

4 min read

How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
The team at agency Manifest

05 Dec 2022

3 min read

How Manifest found its element with a new agency model
GDS&M's 'Forced Mother's Day' campaign

05 Dec 2022

3 min read

Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
Wunderman Thompson's Magpie app

05 Dec 2022

3 min read

Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...
A live shot from the Fanbytes Live event

05 Dec 2022

3 min read

How Fanbytes overhauled its marketing strategy to take on the giants
Yellowstone National Park's Inheritance Pass

05 Dec 2022

3 min read

How Yellowstone National Park’s ‘Inheritance Pass’ left a legacy (but not a trace)
Slices of orange

05 Dec 2022

3 min read

How ‘Well Works’ by January Digital succeeded in tackling holistic wellbeing

Digital Industries Case Studies

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fenty

09 Dec 2022

3 min read

Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
porsche_twitch_2022

09 Dec 2022

4 min read

When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read

Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
tim howard

08 Dec 2022

3 min read

Behind Bidstack and Starcom Worldwide's Paco Rabanne VR experience starring Tim Howard
Image

07 Dec 2022

3 min read

Here’s how Raja Workplace and TMWI set out to define the ‘dream job’
Pizza Hut

07 Dec 2022

2 min read

How Pizza Hut gamified its brand experience with a Trivial Pursuit crossover
Image

07 Dec 2022

2 min read

How Channel Bakers created a successful online retail experience for Jason Markk
UEFA

07 Dec 2022

3 min read

How UEFA steered Women's EURO 2022 to record-breaking audiences

Case Studies

Eight gold winners of The Drum Roses Awards 2022 from north of the M90

3 days ago

4 min read

The Drum Roses Awards recap: award-winning work from north of England and Northern Ireland
Eleven gold winners of The Drum Roses Awards 2022 from south of the M90

5 days ago

4 min read

The Drum Roses Awards recap: award-winning work from southern England and Wales
drum roses 2022 Scotland winners

31 Jan 2023

3 min read

The Drum Roses Awards recap: award-winning work from Scotland
Pr winners 2022

15 Dec 2022

8 min read

Every winner from The Drum Awards for PR 2022
Twitch - drinking driving campaign

09 Dec 2022

3 min read

How StreetSmarts mirrored the effects of drink driving in a Minecraft livestream
Swoop Airlines beach ad

09 Dec 2022

3 min read

How Canadian airline Swoop used the beach to make a name for itself
Netguru's Hidden Heroes Campaign

09 Dec 2022

3 min read

Why Netguru shone a spotlight on Hidden Heroes to connect with a wider audience
Indeed equal pay video

09 Dec 2022

3 min read

How Indeed reached millions with its video on unequal pay