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Experience Case Studies

Raising the Bar

07 Dec 2022

4 min read

How Verve and Diageo transformed 88 bars suffering post-Covid

Pot Noodle

06 Dec 2022

3 min read

How Pot Noodle's Twitch stream helped 150 young people land a job

King event

06 Dec 2022

3 min read

How King made the world playful with its in-house experience

Speed Demons

06 Dec 2022

4 min read

How Virgin Media broke a Guinness World Record with its Speed Demons team

Lego

06 Dec 2022

3 min read

How Lego and a west Harlem-based NGO created meaningful change in the community

Spotify

06 Dec 2022

4 min read

How Spotify’s Greasy Tunes cafe served a hungry Gen Z audience

beach

06 Dec 2022

2 min read

Amplify illustrates how ‘It’s different here’ at Pinterest

Gucci Circolo

06 Dec 2022

3 min read

How Gucci reshaped the future of fashion experiences with their Gucci Circolo

PR Case Studies

Grenfell Street Party

09 Dec 2022

4 min read

Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower

The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read

Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...

Bumble's 'Cyberflashing' campaign

08 Dec 2022

4 min read

Bumble's cyberflashing campaign helped ensure it was included in the Online Safety Bill

#LetHerGrow Dove campaign

08 Dec 2022

3 min read

Why Dove campaigned to end forced haircuts in Thailand

ASICS 'Mind Race' campaign by Golin

08 Dec 2022

3 min read

How Asics proved the link between physical and mental health

Trygg-Hansa 'Marked for Life' campaign

08 Dec 2022

3 min read

85% of Swedish parents know more about CPR after insurance brand Trygg-Hansa's campaign

Dreamies 'Life Partner' campaign

08 Dec 2022

3 min read

Inside Dreamies partnership with the LGBT Foundation

Virgin Voyages Scarlet Lady

08 Dec 2022

3 min read

How Virgin Voyages relaunched the Scarlet Lady cruise liner post pandemic

Content Case Studies

porsche_twitch_2022

09 Dec 2022

4 min read

When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle

OcadoLife Magazine

09 Dec 2022

3 min read

Inside the launch of Ocado's first magazine

Space x

09 Dec 2022

2 min read

How WestJet reached a third of Canadians by launching a fake space program

BMW advertisement in British Vogue

09 Dec 2022

4 min read

BMW goes that extra mile to engage an untapped audience

canesten 2022

09 Dec 2022

4 min read

Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas

Moxy image

09 Dec 2022

3 min read

How Marriott and Qumin challenged China’s Gen Z to expand their horizons

Twitch - drinking driving campaign

09 Dec 2022

3 min read

How StreetSmarts mirrored the effects of drink driving in a Minecraft livestream

Swoop Airlines beach ad

09 Dec 2022

3 min read

How Canadian airline Swoop used the beach to make a name for itself

Out of Home Case Studies

Perfect Planet billboard

06 Dec 2022

3 min read

From burning billboards to stunning projections, how OOH drove BBC fame

BelAir

06 Dec 2022

2 min read

How Clear Channel freshened up the prince of Bel-Air with an airport mural

H&M

06 Dec 2022

3 min read

How H&M turned a billboard into handbags in sustainability pledge

Big Issue

06 Dec 2022

2 min read

How beacons kept Big Issue vendors visible

Tesco1

06 Dec 2022

2 min read

How Tesco synced reactive billboards with Ramadan fasting

Specsavers Should've Gone to Specsavers OOH Activation

06 Dec 2022

4 min read

How Specsavers brought back ‘Should’ve gone to’ with a bang

Tylenol

06 Dec 2022

3 min read

Pain relief brand Tylenol builds awareness through programmatic DOOH

Giant Müller Corner yogurt pot OOH activation

06 Dec 2022

4 min read

How VCCP and Müller got the nation hungry for Corners

Digital Advertising Case Studies

fenty

09 Dec 2022

3 min read

Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch

Moxy image

09 Dec 2022

3 min read

How Marriott and Qumin challenged China’s Gen Z to expand their horizons

united by play

07 Dec 2022

3 min read

Here's how ViewSonic united players to tackle negative gamer stereotypes

location data graphics

06 Dec 2022

4 min read

How Parex used geolocation and device data to drive DOOH performance

Westgold butter ads

06 Dec 2022

4 min read

How Westgold Milk Products buttered up the Japanese market the Kiwi way

location data

06 Dec 2022

5 min read

How KiwiBank curbed application rejections with an innovative location data solution

Crocs China ad

06 Dec 2022

5 min read

How Crocs China encouraged fans to ‘be their own king’ with an innovative gaming campa...

Mirror band

06 Dec 2022

5 min read

How CSL drove 5G adoption with immersive AR experiences featuring boy band Mirror

B2B Case Studies

Blank Canvas

08 Dec 2022

3 min read

When LinkedIn and Fight or Flight gave young prison leavers a fresh start

The campaign centred around striking origami imagery representing the company's core products and services

05 Dec 2022

3 min read

How Addleshaw Goddard used imagination to stand out from the crowd

The takeover of the Expo for a UK National Day was part of the overall campaign

05 Dec 2022

3 min read

How Bray Leino highlighted British interests at Expo 2020 Dubai

pride month banner

05 Dec 2022

2 min read

How JTI uplifted its LGBTQI+ workers with ‘#ThriveWithPride’

The Green Room podcast is designed to showcase the personalities behind the team's expertise

05 Dec 2022

3 min read

How Deloitte brought insights to life through podcasting

Graphic from an aerospace campaign

05 Dec 2022

3 min read

How Gravity Global got Embraer's new eco-friendly aircraft flying

bucks sneakers

05 Dec 2022

3 min read

The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win

Moloco

05 Dec 2022

2 min read

How award-winnning Moloco used machine learning to unlock first-party marketer data

Social Media Case Studies

porsche_twitch_2022

09 Dec 2022

4 min read

When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle

dt_virgin_2022

08 Dec 2022

4 min read

How Virgin and FCB Inferno changed dyslexic systemic barriers

Heinz02

07 Dec 2022

2 min read

How Heinz warmed the nation with its Christmas Dinner Big Soup

Dove04

07 Dec 2022

2 min read

How Dove used influencers to position itself as a 'skincare staple'

Hulu's Only Rudys in the Building

07 Dec 2022

4 min read

How ‘Only Rudys in the Building’ reached a whole new audience for Hulu

Sitecore01

07 Dec 2022

3 min read

Why Sitecore channelled David Brent to champion a human approach to digital CX

Martha

07 Dec 2022

3 min read

Why beauty brand Clé de Peau Beauté made its TikTok debut with Martha Stewart

Buxton

07 Dec 2022

2 min read

Why Buxton Water supported London Marathon runners

Social Purpose Case Studies

Grenfell Street Party

09 Dec 2022

4 min read

Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower

canesten 2022

09 Dec 2022

4 min read

Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas

Goop

08 Dec 2022

3 min read

How Goop’s tongue-in-cheek luxury diaper helped raise vital funds for struggling parents

Tommy's

08 Dec 2022

3 min read

How one couple turned their personal pregnancy loss into a campaign for change

Alzheimer's Society

08 Dec 2022

4 min read

How the Alzheimer’s Society helped to reframe diagnosis to shift public attitudes

GAF

08 Dec 2022

4 min read

How GAF is helping people beat the heat by cooling the streets

Aflac

08 Dec 2022

4 min read

Aflac closes the health insurance gap for millions of Americans

Neat Streets

08 Dec 2022

3 min read

Why Hubbub, Ellipsis Earth and McDonald’s came together to tackle British cities’ litt...

Agency Business Case Studies

Porter Novelli's work to 'close the say-do gap'

06 Dec 2022

4 min read

How Porter Novelli closed the gaps to transform its bottom line

Forster

05 Dec 2022

4 min read

How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’

Wunderman Thompson's Magpie app

05 Dec 2022

3 min read

Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...

A live shot from the Fanbytes Live event

05 Dec 2022

3 min read

How Fanbytes overhauled its marketing strategy to take on the giants

Yellowstone National Park's Inheritance Pass

05 Dec 2022

3 min read

How Yellowstone National Park’s ‘Inheritance Pass’ left a legacy (but not a trace)

Slices of orange

05 Dec 2022

3 min read

How ‘Well Works’ by January Digital succeeded in tackling holistic wellbeing

A still from the Team Lewis 'Scrap the CV' ad campaign

05 Dec 2022

4 min read

The story behind ‘Scrap the CV’, Team Lewis' tool that shook up agency recruitment

A 360-degree aerial shot of a city

05 Dec 2022

3 min read

Canvas8’s new membership platform delivered a 62.5% increase in revenue

Digital Industries Case Studies

fenty

09 Dec 2022

3 min read

Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch

porsche_twitch_2022

09 Dec 2022

4 min read

When Twitch and Porche rallied gamers to level up its Porsche 99X Electric vehicle

The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read

Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...

tim howard

08 Dec 2022

3 min read

Behind Bidstack and Starcom Worldwide's Paco Rabanne VR experience starring Tim Howard

title card that says "venom - let there be carnage"

07 Dec 2022

2 min read

A closer look at ‘Venomization’ from Sony Pictures Entertainment India

07 Dec 2022

2 min read

How Metavision won best metaverse activation at The Drum Awards 2022

title card that says "worship yourself"

07 Dec 2022

3 min read

How Razorfish revived Church & Dwight’s hair removal brand Nair

07 Dec 2022

3 min read

A closer look at ‘The Black elevation map’ from Performance Art

Case Studies

Eight gold winners of The Drum Roses Awards 2022 from north of the M90

3 days ago

4 min read

The Drum Roses Awards recap: award-winning work from north of England and Northern Ireland

Eleven gold winners of The Drum Roses Awards 2022 from south of the M90

5 days ago

4 min read

The Drum Roses Awards recap: award-winning work from southern England and Wales

drum roses 2022 Scotland winners

31 Jan 2023

3 min read

The Drum Roses Awards recap: award-winning work from Scotland

Pr winners 2022

15 Dec 2022

8 min read

Every winner from The Drum Awards for PR 2022

Manulife's Routes for Heart Campaign Ad

09 Dec 2022

3 min read

How Manulife tapped the trend of people creating images with their fitness routes

Adidas Training Series Campaign

09 Dec 2022

3 min read

How Adidas encouraged people to maintain their fitness in lockdown

Wells Fargo Bank Bloomberg Media Studios and Colonial Williamsburg Quest for Better campaign

09 Dec 2022

3 min read

Wells Fargo Bank and Bloomberg Media Studios embark on a Quest for Better

fenty

09 Dec 2022

3 min read

Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch