Dirty Laundry by Leo Burnett
Lebanese gender equality non-profit organization Abaad has released a poignant film that tackles the deeply sensitive but important topic of rape.
‘Dirty Laundry’ opens with artist Remie Akl explaining that survivors of these horrific acts are often encouraged to stay silent and not bring ‘shame’ upon their families.
In her trademark style, the multi-disciplinary artist calls out this mentality and highlights the extensive harm it can cause.
To support the work, the group organized a stunt where dozens of rape survivors, activists and influencers hung their own ‘dirty laundry’ outside Lebanon’s parliament in the hopes of amplifying the voices of those who couldn’t speak.
The campaign has been inspired by a study by Abaad that found 60% of women who have been sexually assaulted did not report the crime because they felt pressure from their families.