Articles

The privacy pendulum: What can ad tech’s past teach us about the future of tracking?

How can brands speak their audience’s language? By creating a campaign together

Publicis Health

What US privacy laws do advertisers need to be aware of in 2023?

How to protect your mobile app campaigns from the threat of digital ad fraud

3 biggest marketing challenges of 2023 and how brands solve them

How Smart TV is helping brand marketers to effectively reach a gaming audience

What will be the top 3 digital marketing trends of 2023?

How to turn holiday spenders into loyal customers with first-party data

5 ways for advertisers to embrace uncertainty and succeed with DOOH in 2023

Top 4 reasons brands should incorporate OOH into their 2023 advertising strategy

Clear Channel Outdoor America

Study shows native ads are most effective channel for brand favorability

How to keep your brand safe when advertising on social media